The one other review (at the time I am writing this) describes this as "refreshing" and "occasional". I agree with the refreshing part, but this is my everyday snuff (I consume 2-3 packs a week). It is very distinctive and I like it because it combines the benefits of refreshing menthol snuff with the richness of the traditional Bavarian schmalzler style. If you are tempted, or just trying a range of different snuffs to explore what is available, I would recommend Bernard Fichtenadel (literally Spruce Needle in German)...you might like it or you may not, but it is the single most distinctive snuff I have tried (and I have tried scores). Also, thanks to Snuffstore for stocking this and all the others...I suspect this is to some degree a labour of love in the current era.
Very specific scent. definitely not a daily snuff.