This snuff is fluffier and moister than most Indian whites, so it is easy to take. It is somewhat similar to 6 Photo Natural, but a bit drier I dare to say. It will hit you with a rather intense but nice burn, and the nicotine hit is medium to high. I cannot detect any casings or added flavours. The taste profile is just plain unadulterated tobacco with a nice roast or nutty aroma. It has a spicy note to it, but not very pronounced. If you are into Indian white snuff, this is something you might want to try. Highly recommended.