The grind on this takes some practice, very light sniffs is all you need. Took me a few goes to get it right.
Once you get it down though its a wonderful product, the smell took some getting use to, but I learned to enjoy it after a couple of pinches.
Has a smokey, almost incense like smell to it, some kind of wood ash, perhaps? I'm not sure, but it gets pleasant the more you use it, nicotine hit is good & it sits very comfortably & lasts quite a long time.
I'd recommend it & will definitely use it again myself.