Almost everything about this snuff is good. Being Wilson's It feels smooth, leaves no irritation, snuffs like silk. It is perfect in every way. Can easily use it all day without trouble.
Unfortunately, it does smell like cheap artificial peach. It is plasticy and inauthentic. It reminds me of a low quality deodorant or soap. I would suggest avoiding and trying one of the other apricot snuffs on offer, maybe Keswick like mentioned in the description.
This snuff goes to show that it doesn't matter who you are, you can always have an off moment. In my opinion, this is Wilson's.